Price and output determination under monopoly in Short-run:
Short-run refers to that period in which a monopolist cannot change the fixed factors. However, the monopolist is free in determining price due to lack of competition. A monopolist has control over the market supply. So, he/ she is the price maker. His/ her price and output determination is motivated by profit as well as sales maximization. Therefore, he/ she will adjust the output in such a way that the marginal cost and marginal revenue are equal.In short run equilibrium whether the firm makes an abnormal profit, normal profit or loss, it depends on the level of AC and AR which can be shown as follows:-
- If AR=AC, the firm receives a normal profit.
- If AR> AC, the firm receives abnormal profit.
- If AR< AC, the firm bears the loss.
- MR must be equal to MC
- MC must intersect MR from below.
In the above figures, the three different possibilities of profit and loss situation in the short run under monopoly firm are shown. These possibilities are explained as follows:-